Watertown’s Travas Uthe named South Dakota Retailer of the Year

February 4, 2022

PIERRE (SD) – Travas Uthe, owner of Trav’s Outfitter in Watertown, has been named Retailer of the Year by the South Dakota Retailers Association (SDRA).

The award was presented recently in conjunction with the organization’s 125th annual meeting in Pierre.

The Retailer of the Year Award has been presented annually since 1982 to recognize businesses committed to excellence in their business while making a positive difference in their local community.

Uthe says lessons learned from his father guided his goal to sell only quality products.

Uthe has been in retail since the age 15, after discovering he enjoyed the art of the sale and the challenge that came with finding the right product for the customer.