Target continues to thrive in whirlwind retail environment

January 14, 2021

NEW YORK (AP) – Target’s strong sales streak extended through the holiday season, as shoppers snapped up everything from clothing to home goods during the pandemic.

The Minneapolis-based company reported Wednesday that its online sales surged 102% for the November and December period.

Sales at its stores opened for a least a year rose 4.2%. Customer traffic was up 4.3%, and average dollars spent rose 12.3%.

Like many retailers, Target was forced to reinvent the holiday shopping season during the pandemic, encouraging shoppers to shift more of their shopping online and away from the stores.