Noted Watertown businessman Dennis Holien passes away at the age of 76

January 22, 2021
Mike Tanner

SIOUX FALLS, S.D.–Funeral services will be held Tuesday for noted Watertown businessman Dennis Holien, who died this week in a Sioux Falls hospital.

Holien founded Persona Signs in 1980. The company that had modest beginnings eventually grew to become a national leader in the sign industry.

In 2014, Persona received the “Above and Beyond Award” for its support of its employees who were called to active military duty.

Holien was also known for his generous philanthropic work on behalf of such organizations as the Ronald McDonald House, Relay for Life and Watertown Area People Against Hunger.

Funeral services will be held at 10:30 Tuesday morning at Cornerstone United Methodist Church.

Burial will be at Mount Hope Cemetery.

Dennis Holien was 76.

Information on funeral services can be found by clicking here: