January 4, 2024
PIERRE, S.D.–As Governor Kristi Noem continues to tout South Dakota as a great place to call home, a new television ad aims to address a growing workforce shortage in the state.
The newest addition to the, “Freedom Works Here” campaign features Governor Noem dressed as a nurse, in an effort to recruit more health care workers to South Dakota.
It comes as the state is projected to have one of the highest nursing shortages in the country by the year 2030.
Three of South Dakota’s major health providers partnered to help make the advertisement: Avera Health, Sanford Health, and Monument Health. Those health systems also have their own recruitment efforts to find and employ new nurses.
The search isn’t just for major hospitals, but trying to find current students or nurses from other states to consider working in a rural setting, where there’s a dire need for health care services.