Watertown’s “rising star” logo on its way out; new brand and logo under development  (Audio)

May 2, 2022
Mike Tanner

WATERTOWN, S.D.–The city of Watertown’s “rising star” brand and logo has served the city well for a number of years, but its days are numbered.

City Manager Amanda Mack explained to city council members Monday night a proposal with Simpleview to create a new visual identity brand and logo for Watertown….

Mack explains the benefits of working with the Convention and Visitors Bureau on this venture…

The expenditure was approved unanimously.

Councilman Mike Danforth called a new visual brand and logo for Watertown something that was, “long overdue.”