Target’s quarterly sales drop due in part to pushback to Pride merchandise

August 16, 2023

NEW YORK (AP) — Target reported a second-quarter sales drop, dragged down by shoppers’ inflation worries and a negative reaction by some customers, widely publicized on social media, to its Pride merchandise.

The Minneapolis retailer said Wednesday it expects high interest rates, which makes credit cards more expensive to use, and higher prices on food to continue to put a strain on customers.

The chain cut its profit outlook for the year, and it also expects sales will decline for the remainder of the year.

In lowering its forecast, Target also cited the end of the student loan moratorium, which had provided one-time college students a little more financial breathing room.