Study shows strong support for tourism industry in South Dakota

May 15, 2023

PIERRE, S.D.–When it comes to supporting the tourism industry, South Dakotans are leaps and bounds ahead of other states, according to a recent survey.

During National Travel & Tourism Week, Governor Kristi Noem touted the great amount of support that South Dakota residents have for the tourism industry.

Travel South Dakota partnered with Longwoods International in December to conduct a research study designed to better understand how residents of the state interact with and think about tourism.

The study found 8 in 10 residents surveyed think tourism is good for the state, and they believe South Dakota benefits from a strong tourism industry.

Seven in 10 residents care about the success of the tourism industry in The Mount Rushmore State and believe the positive benefits of tourism far outweigh any negative impacts.

Finally, 70 percent of residents surveyed support tourism growth and believe tourism should be encouraged in South Dakota.