South Dakota Tourism’s fall campaign showing strong results

November 22, 2024

PIERRE, S.D.–The South Dakota Department of Tourism is showing good returns on their latest marketing effort called, “So Much South Dakota, So Little Time.”

From August through September, the campaign delivered more than 12.2 million impressions in its key markets and nearly 37,000 clicks to TravelSouthDakota.com. The campaign generated 841,000 hotel and flight searches, and 55,800 hotel and flight bookings, accounting for $127 million in hotel and flight booking revenue.

Tripadvisor reported that 96% of travelers intend to travel this fall, and 72% of those travelers plan on revisiting a destination they have been before. This mindset provided an opportunity for Travel South Dakota to focus on a regional approach targeting drive markets, encouraging repeat visitation. Kansas City, Missouri was added as a primary market for fall 2024, along with a partnership with the Minnesota Timberwolves.