November 16, 2022
PIERRE, S.D.–South Dakota Attorney General Mark Vargo has announced that South Dakota, along with 39 other states, has reached a $391.5 million multi-state settlement with Google over its location tracking practices relating to Google Account settings.
This is the largest multi-state Attorney General privacy settlement in the history of the United States.
South Dakota will receive $4.2 million from the settlement.
Location data is a key part of Google’s digital advertising business. Google uses the personal and behavioral data it collects to build detailed user profiles and target ads on behalf of its advertising customers.
Location data is among the most sensitive and valuable personal information Google collects.
The settlement requires Google to be more transparent with consumers about its practices.