October 22, 2019


PIERRE, S.D. – Governor Kristi Noem and First Gentleman Bryon Noem have launched South Dakota’s first-ever First Gentleman’s Initiative.


Bryon Noem’s initiative, entitled “This is South Dakota,” will highlight the role smaller communities play in South Dakota’s landscape and the importance of preserving the state’s rural culture. As part of this effort, Noem will travel to towns and educate his social community about the value of small town living and the stories found in rural settings.


“In our world today, I think we’ve gotten away from just listening. I want to bring that back,” said Noem. “Whether it’s hearing the stories of a veteran over morning coffee in a café… shooting hoops with the mayor and hearing about the good and tough times a town has gone through… eating ice cream and learning about the heritage of a community… our hometowns have stories to tell and I want everyone in South Dakota to hear them. That’s my goal.”


“Bryon has always been a champion for small towns and the heritage that is preserved in our life,” said Governor Kristi Noem. “This initiative is an incredible opportunity for people across South Dakota to learn more about the things that make our state so wonderful and the value smaller communities bring to our state. I’m also excited for people to get to know Bryon in a better way. He’s fun, kind, and deeply cares about South Dakota. I can confidently say he’s the best First Gentleman South Dakota has ever had!”