June 9, 2022

Mike Tanner

WATERTOWN, S.D.–The city of Watertown’s “rising star” brand and logo has served the city well for a number of years, but it’s on its way out in favor of a fresh, new look.

The city, in conjunction with the Watertown Convention and Visitors Bureau, worked with a company called Simpleview to come up with new logos.

At a city council meeting last month, City Manager Amanda Mack talked about coming up with a new brand identity and logo for Watertown…

The Watertown City Council holds a work session at noon today. The agenda includes a “rebranding kickoff” with Simpleview.