Mount Rushmore event generated $22 million in advertising value for South Dakota
October 14, 2020
KEYSTONE, S.D. (AP) – South Dakota tourism officials estimate the Mount Rushmore Independence Day event last July generated $2 million in direct spending for the state’s economy.
Deputy tourism director Wanda Goodman recently told the state Tourism Advisory Board the July 3 event also generated $22 million in advertising value for South Dakota because of media coverage.
President Donald Trump was present for the celebration in the Black Hills when attendees signed up for a ticket lottery.
The cost to stage the event, including $350,000 for fireworks, was about $1.5 million.