Hagen says vacationers who visited South Dakota this summer came, “from all over” (Audio)

Mike Tanner/KWAT

September 30, 2021
Mike Tanner

WATERTOWN, S.D.–This summer was more of a “back to normal” season for those that promote South Dakota as a vacation spot.

Tourism Department Secretary Jim Hagen (pictured) tells KWAT News the vacationers came from all over…

Hagen says it’s due, in part, to an advertising campaign that went national….

Hagen says the Tourism Department’s “target markets” remain much the same as they’ve been in the past…

Hagen says South Dakota’s message to travelers this summer was straightforward….

Hagen and Governor Noem will release more detailed information on visitation numbers at the Governor’s Conference on Tourism in Pierre January 18-20.