“Beef It Up Campaign” launched in South Dakota

May 14, 2024

SIOUX FALLS, S.D. – A collaborative effort between Feeding South Dakota and several organizations in the beef industry began just last week.

The nonprofit launched its first-ever “Beef It Up” campaign.

Leaders say their primary goal is to raise funds to provide beef products to individuals and families experiencing food insecurity.

They add that nearly 73,000 people lack access to the nutritious food necessary for their well-being.

Local producers and organizations will be matching donations throughout the month.