Actor Josh Duhamel will continue to be the face and voice of North Dakota tourism

BISMARCK, N.D. – North Dakota will again enlist the help of actor Josh Duhamel to help promote tourism in his home state.

The state’s tourism department confirmed that the star of several “Transformers” movies will be paid $175,000 to be the face of the state’s tourism campaign for the next two years. Duhamel is from Minot.

The state has had a contract with him since 2013 to help lure visitors to North Dakota. The agency says the advertising campaign has resulted in more than $100 for every dollar in state funding spent.